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Success Story

Trade Sale chocri to Riegelein

Holger Fries
31. December 2014 from Holger Fries
Trade Sale chocri to Riegelein
Seller: Alfred Ritter GmbH & Co. KG & Franz Duge
Buyer: Hans Riegelein & Sohn GmbH & Co. KG
Branch: trade
Transaction volume: not published
Closing: 31.12.2014

WALTER FRIES Corporate Finance GmbH acted as the sole and exclusive advisor to Mr Franz Duge selling his shares of chocri GmbH based in Berlin, Germany to Hans Riegelein & Sohn GmbH & Co KG, Germany.

Within this merger both companies wish to ensure further growth effects and considerable synergy effects by manufacturing and sales of creative chocolate confectionary.

The company Riegelein is one of the European market leaders of chocolate confectionary. Together with about 900 employees the company realizes a annual revenue of about
120m Euro. Focus within this acquisition is to strengthen the own online shop as well as other activities in a so called growing market of mass customization in the food sector.

Due to this transaction chocri expects considerable synergy effects in terms of a centralized purchasing, production and logistics. Together with about 100 employees the Berlin based company achieves an annual revenue of about 3,5m Euro. The co-founder and Managing Director Michael Bruck will continue his engagements within the company that will be a part of the Riegelein Group in the future.

"I was really impressed with the extremely professional approach of WALTER FRIES Corporate Finance leading to this huge success in this special transaction. The branch know-how together with a professional approach of Mr Holger Fries for me made it a thoroughly positive experience."
Franz Duge chocri GmbH

chocri GmbH and are iGaming-affiliate sites, which concentrate on the German-speaking games market. The websites were launched in 2011 with the aim of offering the latest and best offers for online gamers. The main markets are Germany and Switzerland, with both solid growth. (,


Hans Riegelein & Sohn GmbH & Co KG

Since 1953 headquarters of the company is Cadolzburg near Nuremberg. Riegelein acts as a European market leader of chocolate figures. With over 750 different chocolate products, a wide range of variety can be offered. About 18.000 tons of chocolate per year is manufactured within the highest quality approach. This German product is exported to over 50 countries worldwide as for example Austria, Switzerland, France, Scandinavia, Eastern Europe, USA and Canada, Australia up to South Africa and finally China.

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