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Success Story

Trade Sale Haug to Lotter

Christian Hock Holger Fries
31. December 2012 from Christian Hock and Holger Fries
Trade Sale Haug to Lotter
Seller: HAUG GmbH
Branch: trade
Transaction volume: not published
Closing: 31.12.2012

GEBR. LOTTER KG from Ludwigsburg acquired assets of HAUG GmbH from Bad Friedrichshall, a wholesale company with a focus on steel and iron goods, in an asset deal. WALTER FRIES Corporate Finance supported and advised HAUG GmbH and its partner Mr Retter throughout the entire divestment process in the context of succession planning.

The merger of the two companies allows HAUG GmbH to utilise the steel stores of the Lotter Group and consequently to offer a significantly enhanced range of steel bars and rods, sectional steel, pipes, stainless steel and non-ferrous metals. The takeover of HAUG GmbH, with its substantial hot rolled sheet and strip stores and many years of experience with high quality materials, is an important addition to the existing product range of Gebr. Lotter KG and provides a significant strategic competitive advantage in the highly developed Heilbronn region.

Meanwhile, Mr Retter will be able to place the history of HAUG GmbH into qualified hands and secure the succession of the family business after 40 years of successful company management.

»I am truly glad that WALTER FRIES Corporate Finance GmbH and Mr Fries and Mr Hock were brought to my attention in a specialist article in a manager magazine. Our cooperation was of the highest standard. Both gentlemen could be contacted at any time and were able to consider all interests tactfully. Their work was always on time and up to date and this ensured success. They steered processes, searched for interested parties and did all the talking for me. I am convinced that this personal commitment made a difference to the end result. I gladly recommend WALTER FRIES Corporate Finance without reservation.«
Hans Retter management partner of HAUG GmbH

About HAUG GmbH

The primary activity of HAUG GmbH is the wholesale of steel, metal sheets and iron goods. The main customer groups are the metal processing industry, mechanical engineering firms, and metalworkers, as well as the trades and private persons. With 29 staff, HAUG GmbH offers its customers a 24-hour order and delivery service.



GEBR. LOTTER KG is a family business and one of the leading wholesalers in Greater Ludwigsburg. With 15 locations across Germany and around 1,200 employees, it offers its industrial and trade customers high quality and a vast range of components, fittings, reinforced steel, floor coverings, liquid gas, household goods, heating, kitchens, sanitation and plumbing, rolled steel and tools.

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